Clickriver Ads : Amazon lance un service de publicité CPC

[lothar]

In a major shift in strategy, e-commerce giant Amazon.com is using its A9 search subsidiary to power a new pay-per-click advertising network that will display targeted text ads alongside product pages

Ce programme (en beta) permettra d'acheter des liens sponsorisés qui apparaîtront sur amazon, afin de proposer des produits complémentaires.

The company said the network would be perfect for businesses in travel, finance and investment, training and education, entertainment, insurance, news, healthcare and physical fitness centers, IT assistance, consulting and photo printing.

For example, ads from banks can be purchased on search results for finance and investment books. A shopper looking at digital cameras can be targeted with an ad for photo printing services; Ads for hotels, car rentals and travel agencies can display on pages for travel books, sunglasses, suitcases, portable DVD players and other travel accessories, Amazon explained.

Source: clickz

[bubbagic]

ha c'est bien des dates prévues pour la sortie ?

[lothar]

Non c'est encore en beta, mais tu peux toujours t'inscrire, on ne sait jamais, tu auras peut-être accès à un compte.

Tien, O Andrieu en parle maintenant: http://actu.abondance.com/2006-45/amazon-clickriver.php